Membership Sites Today

The topics for successful member only websites are as varied today as...short people, tall people, buying websites, unusual business ideas, selling stocks, paint ball, 2nd wives clubs, financial, dating, fitness, marketing and countless mentoring and coaching sites on almost every topic imaginable and probably a few you can’t imagine or wouldn’t want to imagine.

It takes some work and certainly the right tools to set up a members-only website but the rewards (monetary as well as personal satisfaction) can be huge. Whatever you are passionately interested in or very adept at can be the topic of a members-only website today. 

One of the first types of membership sties on the Internet was the online dating site. In the beginning, they were mostly populated with nerds, weirdoes and perverts but as the Internet matured the sites became popular among people from all walks of life. They have even progressed so far as to offer pre-screening of members. Most porn sites are membership only sites. 

There are membership sites today that cover just about every area of human interests. Some offer informational or teaching material that is only able to be accessed by site members. Some membership sites are able to be viewed by non members but non-members are not allowed to participate in the activities or post to the message boards on the site. Sites that provide information to find work-at-home jobs, for example, can see the listing of jobs but cannot apply for the jobs unless they are members of the membership site. 

There are membership sites that provide instruction is such things as how to play a guitar. The lessons are accessible only to members of the site, although those who are not members can view what subjects are being taught in the lessons. 

Membership sites usually accept payment for membership fees by credit card or by personal check. 

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Contextual Ad Networks...The Baby Boom Is Upon Us

Contextual Ad Networks...The Baby Boom Is Upon Us - No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet. 

One of the early participants in this pay per click baby boom was Google, with its AdSense program. With this program, Google shares pay per click revenue with a huge number of individual partner websites that carry a few pay per click ads that are distributed by Google. In essence, this creates a whole bunch of little pay per click locations (websites) throughout the Internet and hence the term "pay per click baby boom". 

Conceptually, programs like AdSense are similar to what the computer hardware folks refer to a distributed processing. Instead of trying to draw everyone to a large pay per click search engine site, little groups of pay per click ads are spread widely across thousands of locations (websites) all over the Internet. 

Actually, this distributed processing or propagation technique is not limited to pay per click advertising. For example, Amazon uses a similar arrangement (called Amazon Associates) to sell the products it carries on amazon.com and ClickBank has a sales program called CBAdwords which operates in a similar fashion. 

According my trusty Ouija board, it seems likely that most commercial hubs on the Internet will be shifting to this propagation concept as time progresses...all of those individual partner websites that carry the message/proposition will constitute the vast army of worker ants that keep the queen ant alive and healthy. 

From a pay per click marketing perspective, these programs make brilliant use of leverage while providing highly targeted prospects for the paying advertiser. 

There are, of course, some interesting things that occur as a result of all of this stuff. For example, consider what I call the "cross fertilization effect": Suppose a person goes to yahoo.com and performs a search that leads them to one of my websites that happens carry Google AdSense ads and that visitor then clicks on one of those ads...the net result is that Yahoo natural search provided Google pay per click with some revenue! Aren't these fun times that we're living in? 

As these programs continue to proliferate, the individual webmaster needs to exercise a little restraint and avoid the temptation to go overboard by plastering these ads all over your website and thereby diluting your own primary message/proposition and confusing your hard earned visitor. When properly used, these ads are just ancillary or complementary content that you are providing to enhance the information and opportunities that you are providing to your visitor...if something happens to strike a responsive chord with your visitor, you might make a little pay per click money. 

If properly used, these propagation programs can result in the classical "win-win" situation. However, if you over do it, this can quickly turn into a loss for you (the individual webmaster) and a win for your pay per click partners that are distributing the ads. As in many things, moderation is important. 

The dynamic search engine marketing industry continues to evolve as users began to take advantage of the steady stream of new features, tools and innovations provided by the ever increasing number of search engines offering quality search results (it's not all about Google anymore). The evolutionary time line for Internet marketing continues to run at warp speed. 

An example of previous evolutionary periods (which by now may almost seem prehistoric) would be the emergence of pay-per-click advertising and the cooresponding rise of search-marketing firms specializing in AdWords and Overture. As long as there are methods for finding and retrieving information in digital databases by using keywords or similar attributes, there will be a search-marketing industry. How that industry operates in the future depends on how the search engines operate and how consumer tendencies evolve. 

It's a constant sea of change, but the good things just keep on getting better! Stay alert, and light on your feet, and the opportunities will just keep on coming your way. 

The above are just some observations from "the peanut gallery", but I don't think I'm far off the mark about where things are heading. With that, I'm off the soapbox and wishing you success in whatever you do online!

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Concentrate on what's important...

Concentrate on what's important... - This is only my second letter in seven or eight weeks. Sorry about that, but at first I had no Internet connection when things went wrong with my satellite service (I'm now on wireless broadband) and then I developed a quite serious illness which I'm slowly getting over. 

If you want to, you can read more on my forum I reckon you should go there anyway, it's a great community. 

Incidentally the forum posts are being indexed by Google, which makes it a good place to get links to your websites - as long as you've got something useful/interesting to say that is :) 

Ok, I'll keep this relatively short because I'm still not feeling too good. But I hope that normal "service" has now resumed. 

1. Concentrate on what's important... 

First of all, it looks like I'm missed seeing a lot of new products since I've been offline. 

When I visited my forum I saw a number of programs/software being talked about that I'd never even heard of. 

And, do you know what? I didn't really care that I'd missed the products being announced. 

There's probably nothing wrong with them. They're most likely useful. They're probably worth investigating. 

But... remember this. 

It's IMPORTANT to not get distracted with new things all the time. You could spend all your limited web time learning how to use 
new tools, when really you should be focusing on improving your sites and your skills and your own business. 

I remember David Garfinkel and Mark Joyner saying to me in Vegas that I should focus on what I'm good at (in my case writing). 

And that's what you should be doing too. 

Play to your strengths. 

Work out what you're good at/what your main interests are and give them most of your attention and time. 

Don't get sidetracked by everything new that comes along. 

Write down your "online business" plan, even if it's only on one piece of paper. And work out the steps you need to take to achieve success with it. Doing this will help you focus on what matters, and it will clear your head so that you know where you should be spending your time. 

Once you've mapped out your action steps you need to follow them. Don't make a plan and then not stick to it. Don't let anyone or 
anything put you off. Go for it. 

Don't sign up for every crappy new scheme that comes along. Don't buy every new piece of software or every ebook. 

Do what works for YOU and use the tools that works for YOU. 

And just go for it. 

2. One of the smartest brains around... 

I'm not sure if you've heard of him, but James Maduk is one of the smartest business brains around. He's been working online since 1995, writes monthly articles for Entrepreneur Magazine, and he's an expert at online selling. 

Plus he's got more products on the market than anyone I know, even beating the prolific Marlon Sanders. 

So why he's not amazingly well known in this field I'll never know. 

I'm a big fan, especially of his member only site 

If you'd like an introduction to his style and knowledge have a look at one of his free weekly webcasts, where he uses "internet whiteboard" technology to get his messages across. 

And when you've finished watching and listening you might fancy signing up for his affiliate program which is looks like turning into one of the best around. 

3. Free Amazon Tools... 

If you're promoting Amazon's affiliate program here are a couple of useful sites which help you automate the process. 

http://www.associatesshop.com/ 
and 
http://www.addassociate.com/add_register.php 

Associatesshop lets you add an Amazon store to your site and sell products of your choice, while Addassociates provides you with code which works much the same way as Google Adsense - meaning it "reads" the content of your webpage and displays context related products. 

Of the two I prefer Addassociate, but you can't use it on pages where you're running Google Adsense ads. 

Anyway, they're both free and could be a useful addition to your sites. 

4. Beginners Bit... 

I get heaps of letters about how difficult it is to build a good looking website. But I get even more letters about the complexities of getting a webhost and uploading pages to it. 

One simple way around this is to use Site Build It! (SBI) because it offers an all-in-one solution. 

The mastermind behind SBI, Ken Evoy, has been really busy with SBI over the past few months, constantly adding new features and making it easier to use. I've owned SBI for a few years now and it's now a far, far better site building tool than when I started using it. And it was good then. 

One thing SBI is ideal for is displaying Google Adsense ads. 

To really make big profits from Adsense you need a lot of content pages. Using SBI for these sites makes sense because once you've got over the learning curve it leaves you totally free to 
concentrate on providing that content. So you can quickly put out a lot more pages. 

Plus the in-built tools help you keep that content on topic, which means that Adsense can read that your pages correctly and display relevant ads. 

In fact Ken has put together a very good info site about using SBI with Adsense. You should spend a bit of time reading through it.

5. Stuck for ideas what to build a site about? 

Try reading Michael Holland's Strike it Niche. 

It's a great place to begin. 

Michael's done a great research job, giving you ideas for 70 different sites, and explaining just what you need to do to profit from each 
of them. Reading this ebook should leave you dancing with enthusiasm. 

6. As a follow on to the stuff higher up... 

Do you ever feel like you're drowning in a sea of data? 

Well you're not the only one. 

I just checked out the online edition of The Guardian, one of the best UK daily papers, and found this report: 

"There's a lot of data on our hard disks, and there's more accumulating by the day. The University of Berkeley School of Information Management and Systems has just updated its "How Much Information?" study. In 2002 we created over five exabytes of data, in the form of video, print, magnetic and optical media — an increase of over 30% a year since 1999. That's equivalent to half a million new collections the size of the US Library of Congress — 92% of which was on magnetic media, and most of that was on hard disk."

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Can You Really Make Money Selling New Release CD's & DVD's On eBay?

Can You Really Make Money Selling New Release CD's & DVD's On eBay? - Being an active eBayer, I am often being asked about products to sell. A common question is "Where can I purchase products such as new release CD's DVD's and Video Games for Playstation and X box at a 75% to 100% discount. Well folks, this sort of discount on this type of merchandise is not available from Wholesalers or Dropshippers. The reason being, the competitive nature of the electronics industry, and simple supply and demand. 

Still with the tremendous popularity of these products and their ease to package and ship, people want to sell them. So where can you find these products at a great price? Liquidators! Yes that's right, Liquidators! What exactly are Liquidators? You Ask. Well, as explained in my book "eBay Marketing Wholesale SourcePak" a Liquidator is a company who buys surplus, over runs, bankruptcies, and going out of business inventory etc. They purchase this merchandise for pennies on the dollar and in turn pass this saving on to you. There are many Liquidators who would have just what you are looking for. There are General Merchandise Liquidators who basically purchase and sell all sorts of general merchandise. And, there are Liquidators who specialize and only purchase and sell merchandise in a specific niche - say electronics. 

An Electronics Liquidator would purchase products from music stores or department stores with an electronics dept or movie rental stores or electronic stores that are going out of business, declaring bankruptcy or who have overstock. From that inventory they would have some of the latest CD's, DVD's and Video Games. 

Liquidators are similar to Wholesalers and Dropshippers in that you will have to become a member to have access to their inventory. Most require no fee to become a member, while others may charge a nominal fee. However, Liquidators have a set number of units you must buy in order to get a great price. A Liquidator will purchase inventory in bulk and therefore will want to sell the merchandise in cases or lots. 

So, Yes You can make Good Money Selling New Release CD's, DVD's and, Video Games and the likes on your eBay auction by choosing the proper supplier. And remember that selling on eBay is all about research. You must research the product you are interested in selling. What is the best price for the item? What is the best selling price you can get for that item? Also, research that item's market to see just how many people are selling this product.

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A Guide to Internet Marketing Terms

In the beginning… I recently started my own “money-making, home business” which I signed up to with the understanding that I was going to earn money for doing nothing. Others (affiliates) were going to pay me commission for referring new sign-ups to their sites. This sounded like a fantastic opportunity to make lots of money without really selling anything. No stocks holding, postage etc.

My signup included (among other items) a guide which covers 30 days. I also had to sign-up to 5 online marketing sites (you receive the enrolment fee back in no time) and join a web-hosting company.

Massive amounts of information are fed to you but in an absorbable manner. It was very exiting. I would liken this information to reading a suspense novel…can’t wait to see what happens next!

Anyway this article is not meant to be about that…it’s meant to cover some of the terminology and their definitions, some of which I had never heard before.

AdSense
AdSense is a fast and easy way for website publishers of all sizes to display relevant ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetise and enhance your content pages.
 
It's also a way for website publishers to provide web and site search to their visitors, and to earn money by displaying ads on the search results pages.

Adwords
With AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them.

Affiliate
A person, organization, or establishment associated with another as a subordinate, subsidiary, or member: network affiliates.

Auto-Responder
This is a clever marketing tool. It automates your emails and follows-up on potential clients after they have signed up to your newsletter etc.

Blog
An online diary or personal chronological log of thoughts published on a Web page; also called Weblog, Web log. Typically updated daily, blogs often reflect the personality of the author. It is a shortened form of Weblog.

Ezine
A magazine that is published electronically, especially on the Internet.

Keyword
A word used as a reference point for finding other words or information. See Adwords.

Off-line Marketing
As an example, advertising in newspapers, radio and television. Using the phone as a off-line marketing tool has also become very popular.

On-line Marketing
Advertising using the internet, examples may include…email, banners, popups etc.

Opt-In/Opt-out Subscribers
This is when you choose you receive newsletters etc. via email. Example:

By doing this you opt-in to an email mailing list. These lists are sold over the internet by various marketing companies. Most emails sent via the opt-in method also have an opt-out choice. Use this when you no longer wish to receive email from the marketer. When you have no choice it is referred to as SPAM.

Ping
A protocol that sends a message to another computer and waits for acknowledgment, often used to check if another computer on a network is reachable.
You need to use ping your blog to get it online. (easy as pie)

Sig File
A block of text at the end of a message identifying the sender and providing additional information for instance, web/e-mail address.

Solo Ad
This is advertising via email attached to an ezine. This is only one ad (as apposed to many small ads from various companies), thus giving you maximum exposure.

Viral Marketing
This works similar to a virus but instead of being destructive it encourages people to pass along a marketing message.

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